I’m a Toronto-based graphic designer and illustrator.
I believe good design needs big ideas, big ideas need creativity, and creativity is part of the human experience.
AMIGU CROCHET STORIES
Packaging can tell a story; literally. This package design isn’t just a crochet kit, but it’s also a storybook.
Amigu is a passion project that encourages new crocheters to express themselves and their emotions through creativity. This package echoes Amigu’s ultimate goal: for users to feel immersed and engaged while learning new skills.
PACKAGING DESIGN, ILLUSTRATIION, BRAND IDENTITY
OCEAN SPRAY: SPARKLING BEVERAGES
A series of food label redesigns made for Ocean Spray’s sparkling cranberry beverages, specifically targeted toward the 2021 Environics Market Segment: “Savvy Seniors” PACKAGE DESIGN, ILLUSTRATION, BRAND IDENTITY
HATCH FINANCIAL
The truth of the matter is that banking isn’t the most welcoming of environments.This is especially true to first-time account holders.
So when brainstorming the concept for a theoretical online bank, one question came to mind: how can spot illustration express a more approachable banking experience?
ILLUSTRATION, BRAND IDENTITY
HEIRLOOM BRIDAL
An eco-conscious bridal gowns that aims to celebrate the history of second-hand wedding dresses. It does not shy away from the fact these dresses are not brand new — in fact, it proudly tells the story of the dress before it lands in store.34/98/5973
OUT LOUD ZINE
Out Loud is a collaborative zine project that focuses on a
variety of mental health related topics, specifically centred in
the perspective of members of the LGBTQIA+ community. With two
weeks to complete the project, each team members were delegated
to specific roles. However {as most good group projects do}
each member actively participated in each leg of process.
CREDITS Art Direction: Harris Eftychiou
Production Manager: Sierah Grant
Editor: Angelique Flores EDITORIAL DESIGN, COLLABORATION
NO WAY OUT: A BASQUIAT EXHIBIT
An exhibit concept that focuses on the multi-faceted struggles of
Basquiat, even in the midst of his explosive success.
The exhibit is structured like a maze — the users of the space are
forced into a singular path of his work.
The only way out is the same way you came in.TYPOGRAPHY, BRAND STRATEGY, EXHIBIT DESIGN